About
For the brands we represent we run the full commercial cycle: go-to-market strategy, distribution across online, wholesale and retail channels, brand positioning and marketing. Alongside that, we provide strategic consultancy to businesses on market entry, go-to-market strategy, distribution and commercial growth.
Founder
Mine Aysun
Founder, MEA Europe
Mine Aysun founded MEA Europe after nearly two decades in global consumer goods — brand management and P&L roles at Unilever and The Coca-Cola Company, followed by go-to-market strategy and innovation management at NielsenIQ across thirty-plus markets, advising some of the biggest consumer goods companies in the world.
What makes us different
Senior attention, not an account layer.
01
You work with the decision-maker
Your brand is handled by the person who sets the strategy, not passed to a junior account team once the contract is signed.
02
Strategy and execution in one place
The plan and the people delivering it are the same. Nothing is lost between the consultancy that advises and the team that has to sell.
03
Decisions start from the consumer
A background in consumer insights means pricing, positioning and channel choices are grounded in how people actually buy, not in what is easiest to ship.